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About Baseline

Thank you for considering Baseline for your irrigation project.  We’re confident Baseline will not only save you time and money on the installation of your irrigation system, but you’ll also conserve a lot of water while maintaining a beautiful landscape.

As you know, water conservation is a significant issue.  Each day, 58% of domestic water used is applied to landscapes and the EPA estimates that up to half of that water is wasted! Billions of gallons of water are wasted every day.  It’s no wonder that conservation-focused irrigation has become a priority for the irrigation industry.   Consumers and organizations are demanding products that increase watering efficiency without sacrificing the health of their landscapes.  Baseline is at the forefront by developing technologies that conserve water, are easier to install and maintain, and promote the healthiest and most beautiful landscapes possible.


Baseline’s mission statement is simple: “We intend to change the way people water plants by providing the smartest, easiest and most capable irrigation control products ever made.”  Baseline’s commitment is to produce the highest quality, most reliable products in the industry.  At Baseline, customer satisfaction is the number one priority.

We invite you to take a look at our product brochure, and then let us know how we can help you with your irrigation project.

Company Overview

Baseline was formed in 1998 to deliver on the promise of a new and simpler approach to irrigation management.  Baseline’s founders and management team include engineers from the high-tech industry and veterans of the agricultural industry.  Together, the Baseline team has developed a family of products that set the standard in quality and usability. 

Baseline manufactures patented, industry-leading soil moisture sensors and two-wire protocols and devices, and smart controllers with simple-to-use interfaces, to name a few.  Baseline products are the easiest and best solution for both healthy and beautiful landscapes and significant water conservation.

Our Sales Team

Chris Wright

Vice President of Sales

Cell Phone: 801.349.9803
Office Phone: 208.639.8737

Chris is a seasoned irrigation professional who utilizes his extensive knowledge of irrigation efficiency to influence the proper design, implementation, and maintenance of irrigation technologies to promote water management and conservation. His expertise in two-wire technology and associated devices, including soil moisture sensors and flow sensors, is invaluable in today’s industry as landscape architects, municipalities and public agencies look for ways to reduce water use in the face of restrictions, regulations and mandates.

Chris previously served as Water Conservation Advisor, Western U.S. for Ewing Irrigation Products, Regional Sales Manager for Walla Walla Sprinkler Co. creator of the MP Rotator, as well as Sales Specialist for Weathermatic and Rain Bird.

Idral Bowen

Regional Sales Manager

Cell Phone:  256.630.0094
Office Phone:  208.639.8742

Virginia (South), Tennessee, Alabama, North Carolina, South Carolina, Georgia, and Florida, Lousiana, Arkansas

Idral Bowen has an extensive background in water management sales and technical service. Idral also has broad sales experience with Calsense and Rainbird. He has provided customer service and technical troubleshooting for computer control systems.

Ed Hodnett

Regional Sales Manager

Cell Phone:   512.695.8870

Texas, Tennessee, Oklahoma, Kansas, Missouri, Nebraska, North Dakota, South Dakota, Wisconsin, Minnesota, Iowa

Ed brings more than 30 years of experience in landscape and turf management, with the past 10 years focusing on water conservation and sustainability. He cut his teeth in the Green Industry working in his family’s soil testing laboratory, then completed a BS degree in Agronomy & Turfgrass Management from Texas A&M. Ed brings a rare perspective into delivering cost-effective solutions for managing water use and improving operational efficiencies for his clients.

Jeff Hume

Regional Sales Manager

Cell Phone:   617.312.8676

Northeastern United States and Eastern Canada

Jeff has been involved in the landscape and irrigation industry for over 30 years in various roles; from installation, service, & design to sales and management in the residential, commercial and golf markets. Jeff’s water conservation minded approach let to an early adopter of high efficiency nozzles, two wire technology, moisture sensors, cloud-based control and rainwater harvesting.