After the lime-green Gatorade showers, #selfiekid, and a decided win for the Philadelphia Eagles, Super Bowl LII is now in the history books. But tucked in among the flashy TV spots that cost more than $5M to air for 30 seconds, there was a theme about recognizing the importance of water.
The ‘King of Beers’ Gives Back
Budweiser ran a one-minute spot that shows how it Cartersville, GA plant switches gears when natural disasters strike, and convert to filling cans with still water. The company has provided more than 79 million cans of water since 1988, with shipments going out this year to Texas, Florida, California, and Puerto Rico. The company’s Fort Collins, Colorado, plant will also start bottling water when necessary this year to help the company deliver even more clean drinking water: Budweiser Touts Disaster Relief Efforts In 2018 Super Bowl Ad
Water.org and Stella Artois Buy A Lady a Third Round
Matt Damon, co-founder of Water.org, teamed up with Stella Artois for its third consecutive year to drive awareness of the water crisis and bring safe water to those who need it. Their “Buy A Lady A Drink” campaign asks viewers to purchase custom Stella Artois beer chalices, and each chalice purchased provides one person with clean water for five years.
Would You Wait Six Hours for A Glass of Water?
In a follow-up video, Water.org and Stella Artois used a familiar hidden camera setup to ask people to wait six hours for a glass of water, a proposition at which they all balk, until Damon explains that six hours is the amount of time someone can spend each day in the developing world collecting the clean water they need to survive.
These important messages are critical in focusing attention on the escalating global water crisis, and the methods that can help solve it.